While I was painting (a wall) one day, I thought: "Either the idea was dead being not right for the times, or we needed to think outside of the box." (how difficult when you'd been working, planning this thing for six years!). Going back to square one, I stepped back and remembered two things.
Then it hit me: combine those two concepts and have a different Guest Co-Host for each show, who not only brings in their favourite, meaningful music, but actually introduces it themselves. Who better to do it? In between, have a kitchen chat about their life's work, their story. NOT an incisive, go-for-the-jugular interview, but a real look into their life and learn what makes them tick. It's also another way to vibrantly learn about our culture and rich heritage and bring it to life with real people telling their own stories in their own language, as imperfect and fun as that may be. The music would be theirs, mixed in with Atlantic Canadian-originated work and the music Maritimers love from around the world.
Other community-minded stations (including Seaside radio in Halifax) were telling us they liked the concept, and the first to launch outside of Acadia in Bridgewater (with repeaters in Liverpool and Shelburne) was Antigonish broadcasting in June (with transmitter repeaters in northern Cape Breton at Inverness and Pleasant Bay); then adding "The Coast" radio in Glace Bay (southeast Cape Breton) in September, really meant we were covering significant parts of Nova Scotia. All along, including hearing actual shows (not just the edited pilot) CBC Atlantic Canada has been an enormous supporter.
Our mail comes from most provinces across Canada, many American states from Florida to Washington, plus Mexico, Greenland, Spain, England and elsewhere. Some may say we produce a variety show, but the real "glue" are the Guest Co-Hosts, who tell their own story mixed in with their music...THEIR way.